I initiated a "Customer Story" project while I worked at Busbud, a global bus travel site. 

 

Every week, I shared one customer story with the entire company. I retold real customer stories, with a creative twist, to help everyone in the company think about the product from a user's perspective.

 

My goal was to keep the stories fun and entertaining so that my co-workers would want to keep reading them. The project was a success—the stories sparked conversations and ideas that contributed to improving our product.

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This story was one of my favourites to write.